In recent years there has been an increase in organisations getting involved in social causes when developing their branding strategies. Campaigns such as Nike’s ‘Believe in Something’ and more recently, Gillette’s ‘The Best a Man Can be’ campaign have caused outrage and won fans in equal measure.
In the digital age, do companies and brands need a social cause to thrive?
Based on research include in your answer the following:
Please note that this is an academic assignment and therefore students must show evidence of research and background reading of the main theories, principles and techniques relevant to the design of a CSR/Branding campaign.