Research design choice:
Explain and use at least one form of quantitative (questionnaire) and one form of qualitative research ( in-depth interviews,.) The advantages and disadvantages of different methods that might be used should be considered, along with any other important logistical and practical issues that could help/hinder the undertaking of your project. Advantages and disadvantages of questionnaires and in depth interviews, along with relevant examples in real world if possible
Qualitative research seeks more in-depth, free form answers from respondents either in person or via open-test responses.
This type of research is usually carried out with small groups and takes the form of in-person focus groups, telephone interviews or detailed surveys with free text responses. The method is used to gather anecdotal views and opinions, which inform generally rather than offer hard data.
Quantitative research, as the name suggests, is primarily about numbers. It generally involves surveying a large group of people (usually at least several hundred and often thousands), using a structured questionnaire that contains predominantly closed-ended, or forced-choice, questions.
This is so that findings may be expressed numerically, enabling companies to garner statistics upon which plans and predictions can be made.