Current situation 1: You work as a part-time employee at Mr. Price in Ferrybank. The store did very well during the recession but in the past few months, the management team has started to notice a slight decline in sales. They suspect it is because the economy is recovering and people have more money and so are not as reliant on discount shops as they used to be.

New ideas: Management is aware that they need some new ideas to attract more people into their store. They are considering setting up a small caf6 in the store in order to draw more people there to shop’

They are aware that you are studying Marketing at college and have offered to give you a bonus in your wages if you do the following work –

Current situation 2: This assignment may also be based on any organization you have previously worked for, where you are doing your work experience or one where you might aspire to work for in the future’

Task 1: Conduct a S.W.O.T analysis to monitor this business’s current micro and macro-environment.
Task 2: Carry out Market research to help with the decision in relation to the new idea.

Assessment Criteria I Marking Scheme Maximum

• S.W.O.T analysis
• Evidence of applying appropriate research methods used in carrying out Market research
• Evidence of appropriately structured & formatted market survey e.g. questionnaire
• Appropriate conclusions, recommendations & findings
• information structured, interpreted & applied accurately