“How to Build a Strategic Plan for Your Healthcare Organization” Course Project

Part One: Collect Surveys and Define Themes

Surveying the people in your organization provides insight into the goals you need to consider finalizing at your strategic planning retreat. Each person and each department has a unique view of your organization’s strengths and weaknesses. Survey responses are a way to add to the data you’ve already gathered and gain a diversity of perspectives before you walk into your retreat. This part of the project asks you to practice sending out survey questions and identifying themes in those questions.

Instructions:

Send the following two survey questions to 12 people in your department or organization.

Question

1. What should our organization be doing in the next 12 months to improve internally and in the healthcare market?
2. What does our organization provide patients that are unique compared to our competition?

Once you receive the responses, use the space below to reflect on the following two questions:

1. Can you spot any themes in the responses?
2. Do you see any similarities in analyzing the survey responses compared to performing a Porter’s Five Forces/BCG/SWOT analysis?