Identify Ideal Customers. Getting closer to the intended customers is the aim of many business organizations. Amplifon Company, therefore, is required to identify its ideal customers so that that it can specialize in meeting their expectations (Biederman, 2015). Below is some crucial question that Amplifon Company needs to formulate to identify the ideal customers.Iscustomers. Is that customer your customer? Is the customer identified ideal for you? If notnot, Whowho is the recipient of your product?
Define Key Indicators. To be able to identify changes in the growth of the Company, the changes must be measurable. ThereforeTherefore, Amplifon Company needs to put some indicators for showing both short-term and long-term growth. Thus, there is a need to put the A/B test in place to evaluate the Company (Biederman, 2015). passes the set test would be a motivating factor if the Company and a challenge if it fails for an extended period. 
Focus on Strength. Strength is an essential element for a company to have growth. Amplifon Company needs to use its power and opportunities to exploit new markets to grow and meet many customers that are highly in need of their products. The reason why the Company needs to focus on its strength is that sometimes when focusing on weakness might be a lagging factor to the Company’s growth