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STRM044 Business Research Project For Marketing Innovation Strategies

a) Identify, understand and deploy various research methodolgies, both quantitative and qualitative, in order to conduct research into a range of management problems and issues.

b) Critically examine and articulate the importance of the varying philosophical positions that influence management research and the researcher.

c) Identify and apply the key data triangulation techniques required to analyse business case problems and issues.

d) Demonstrate and enact the chief ethical considerations that impact management research.

Subject Specific Skills e) Apply a range of quantitative and qualitative research techniques to management problems and issues.
f) Use appropriate software such as SPSS and Nvivo to analyse quantitative and qualitative data. https://charteredessay.com/mis605-systems-analysis-
g) Source, identify and critically review primary and secondary data material.

Key Skills h) Develop and demonstrate the ability to work independently and to manage the entire research process from question formulation through to analysis and interpretation of results.
i) Develop and demonstrate an appropriate report writing style that balances the demands of brevity, comprehension and criticality.

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