One point to note is the continuous growth of the human-animal bond; or as some sources call it – “the humanization of the pet” . A critical look at the development of how people perceive their animals will reveal that domestic dogs initially served a different purpose than they do today. Dogs initially served the purpose of guarding the owners or shepherding cattle hence they were kept outside the house most of the time today, more than 50% of dog owners allow their pet dogs into the home . Expenditure used to maintain the pets has also increased in direct proportion to the increasing humanization of the pet.
Some social studies have used the “humanization of the pet” as a quantified approach to animal-human bonds studies to predict veterinary economic shift. One such study is the one by Hirschman (1994), who focused on how the widespread humanization of pets has affected consumer behaviors. The study revealed that the practice of keeping pets significantly influences consumer behaviors . Three generations are worth analyzing when assessing the human-animal bond and their spending habits in this area.