NOTE: The executives are experts in strategic management, they know what PESTEL, 5 Forces, strategic groups and competitive analysis involve. Thus, their requirement is on information specific to the organization under consideration. Time spent introducing a “strategic tool” such as “Michael Porter’s 5 Forces is used to analyse industries with the following areas ….” followed by an introduction to each of the areas is only likely to irritate them. In short, get to the point!
Key considerations when preparing your report:
Conclude your report with conclusions or recommendations outlining the considerations the firm should take in the event the ELT decides to enter that industry/market.