The global pharmaceutical industry:
Using the case study, The global pharmaceutical industry: Back to the future ? Sarah Holland Johnson, Whittington and Scholes, Exploring Strategy 11th edition
Address the following issues
Please note that your analysis and evaluation is based entirely on the information provided in the case. You are not required to update the information in the case or search for additional information. You will however need to consult academic texts and journals in order to demonstrate your understanding of the models and theory applied and in providing a discussion of the limitations of those models applied.