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The decision to adopt the thematic analysis came from considering the advantages and disadvantages of the method. An evaluation of the advantages of the method shows that one can adopt an inductive or theoretical approach when exploring a given subject. When an inductive thematic analysis is adopted, the data collected is strongly associated with the phenomenon under investigation. On the other hand, a theoretical thematic analysis is conducted based on theories seen in the work completed. It is this flexibility, and the allowance offered to select one strategy over another depending on suitability that made it more suited for the study. Similarly, the approach allows for pragmatisms and could be effective when collecting and analyzing large chunks of data.
The goals of most qualitative research designs are to develop knowledge-based in human experience. As such, researchers recognise the need to conduct a rigorous and methodical analysis of the different phenomenon, and this helps to ensure that the results of the study are meaningful. The thematic analysis allows for the research to be methodical, which prompted the decision to choose it over other methods. Despite the popularity of thematic analysis, the approach has been branded poorly, unlike other methods such as grounded theory and ethnography. The method is underappreciated but fits well considering that it is effective in analysing, organising and describing themes already evident in the data.