Background:  Clean-N-Shine
Connor, Ali, Madison and Sam are all successful business owners who are friends or professional acquaintances in the business community.  Connor has been the project manager for ten years for a construction company owned by a general contractor.   Ali has been the Director of Marketing for a Mid-Atlantic-based carpet cleaning company with franchises on the East Coast.   Madison owns a mid-sized, successful residential remodeling business.   Sam owns a residential cleaning service business.  
The four recently attended a Chamber of Commerce presentation about “green” businesses.  This spurred their interest and they went to dinner following the Chamber event to discuss possible business opportunities.  After several meetings, they decided to start a business together.  The group decided that a commercial cleaning business would be a good fit for their professional experiences, skills, and interests.  They agreed to pursue the possibility of launching a Maryland-based “green” commercial cleaning service business that they would like to name Clean-N-Shine (“Clean”).  They are committed to operating the new business as an environmentally responsible company using only chemical-free cleaning products in the new business. 
The four met several times with a business consultant to complete an analysis of market trends and demands in the cleaning industry and confirm whether Clean would likely be a viable business. The market analysis showed an increased demand and need for environmentally responsible cleaning businesses in the region.  Consequently, the group decided to move forward with their idea to establish and market Clean as a green business.