The present situation of the Covid-19 pandemic has affected the lifestyle of people in terms of activities, product consumptions, and other related aspects. In the process, the product preferences has changed, with many people seeking quality and avoiding disposable products. At the moment, the presence of Covid-19 has significantly caused a financial strain to most people across the world (Hobbs, 2020). The UK residents have changed their purchase behaviour from the discretionary goods to the necessary purchases. According to Arafat et al. (2020), the purchase of luxury goods has fallen to about 35% across the UK during the pandemic. Therefore, the information indicates that the present occurrence of the Covid-19 has significantly impacted the product purchase in different ways. The luxury product dealers are experiencing market condition prediction informational challenges related to the market situation in post-corona period (Clements, 2020). Accordingly, the paper will seek to provide information about the purchase behaviour of customers in UK during the post covid-19 period.