The social influence approach is based on the factors that change the perceptions of the users about computer-mediated communication as well as the consequences of using the medium. The theory is close to but different from the media richness theory that defines the richness of the media based on the priori properties of the media. As referenced in Yilmaz and Youngreen (2016), social influence theory predicts that strong user ties strongly influence their perception about the computer-mediated richness compared to the weak ties. Similarly, Dennis and Kenney (1998), looked at the social influence theory from the perspective of a person’s communication with his co-worker against workers in other organizations; where communication with co-workers strongly shapes the perceptions about the computer-mediated communication. Dennis and Kenney (1998) connected this theory with the use of JamiiForums in shaping the website user’s mind towards pushing for social and pollical justices in Tanzania; The citizens find it open talking to other users in the same forums about issues of governance than communicating the same information to other people out the forum. The same connection though in a different context is made by Nowak and Fox (2018), who argued that social influence is about the individual reconstruction of the other people’s pieces of information. In relation to the JamiiForums, users get to internalize and conceptualize other members’ contributions in the discussions, more on the government’s current affairs that directly affect all the Tanzanian citizens. However, Yilmaz and Youngreen (2016) pointed out a weakness of the Social influence theory, maintaining that it depends on the user’s ability to construct their perceptions about the potential and preferred uses of newer communication technology.