The student is required to select a five starts hotel. Then research the current state of the service delivery and communications strategy. The focus of this report is to identify pain-points in the service delivery, customer touchpoints, competitor analysis (service differentiation). The findings from this report will be used to develop submission 2.
1. Executive Summary
2. Introduction
3. Overview of Company
4. Target market
5. Current State of Service Delivery
6. Primary Research
7. Competitive Analysis
8. Conclusions