In order to help MyLegacy become a trusted name in the virtual personalized healthcare industry, achieve status as the premier provider of family-history-based health risk assessments, and reach a goal of $10 million in sales, the creation of a comprehensive and far-reaching marketing strategy is recommended. This includes activities that range from immediately actionable to long-term strategies.
Family Care Path can follow 3 multifaceted recommendations to create a comprehensive and successful go-to-market strategy. The recommendations to be explored within include:
Resource and implement a marketing growth strategy
Improve MyLegacy’s brand recognition and identity
Obtain outcome data from MyLegacy assessments and use testimonials to promote and address the accuracy concerns raised by consumers
Recommendation #1 – Resource and Implement a Marketing Growth Strategy (2,4,7,12)
This recommendation is two-pronged and is centered around the actions Family Care Path will take to bring MyLegacy to the public. First, there are immediate actions Family Care Path can take to develop a strong marketing mix for MyLegacy. Second, once an initial marketing mix is established, alignment with a marketing firm or the creation of a marketing team for the product will ensure the marketing plan is effectively implemented and maintained.