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Theories explaining computer-mediated communication

Several theories exist, which tend to shade more light on the concept of computer-mediated communication. This research study is based on three various theories as follows:
Media Richness theory
The media richness theory is traced back to the information processing theory that is attributed to the scientists in the field of communication including Daft, Lengel, and Trevino as referenced in Lan and Sie (2010). From this theory, the performance of a group significantly improves when the team members exploit the richer media for different tasks before them. In relation to the JamiiForum, media richness theory is on point explain why and how the Citizens of Tanzania prefer using the forums whose functionality is aided through computer-mediated communication. According to El-Shinnawy and Markus (1997), reasons for preference to a particular medium for communication is an important issue that researchers have to investigate. Therefore, the media richness theory is essential in this study to help find answers for the research questions such as; How does the JamiiForum influence its use?
Electronic propinquity Theory
The propinquity theory is based on the principles that go beyond electronically mediated communication to other symbolic human interactions that are carried out over the various collections of channels. The theory has been appreciated and criticized in equal measure. Walther (1996) looked at the central construct of the electronic propinquity theory as the psychological closeness that communicators always experience. Similarly, Korzenny (1978) argued that the theory is relevant in studying the dynamics of various platforms, the experience of the respective users as well as their association, and the impact of the engagement. The two studies have a similar view about the electronic propinquity theory, that is; social networking platforms such as JamiiForums are associated with the psychological closeness that is brought about the online interaction. Therefore, it could be admissible to argue that JamiiForums orients the minds of Tanzanian citizens towards a common goal which is deliberating themselves from the political oppression.

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