The human-animal bond is also clearly found in the expansion in the quantity of families that own a pet. From ~60M in 2001 to ~80M families in 2016 (JAVMA, 2019). According to statistics, these families are increasing personal spending slower than they are expanding the pet care expense (Melkko, 2018). Total revenue from companion animal is about $72B in North America only, and the main revenue generators are (APPA, 2019): Supplies and over the counter medications – 22% ($16B), Live animal purchases – 3% ($2B), Food sales – 42% ($30B), Veterinary care – 25% ($18B), and Other services – 8% ($6B).
In the US alone, a overview directed by the American Pet Products Association indicates that over 68% of American households keep at least one pet. This is a significant market requiring veterinarian services and great potential for businesses