Grounded Theory
What is it?
Grounded Theory uses inductive methods to predict and explain behaviour to build theory.
This starts with data being collected from observation, theory and predictions being
generated from that data and then those predictions being tested.
This strategy, although generating new theory, is still grounded by existing theory and
literature on the topic.
Links
Youtube video about Grounded Theory http://youtu.be/6wmed9UPnWs
Strauss, A. (1998) Basics of qualitative research: techniques and procedures for developing
grounded theory. Thousand Oaks: Sage.
Available as an e-book via the Library catalogue: http://prism.talis.com/derby-ac/
Wertz, F. J. (2011) Five ways of doing qualitative analysis: phenomenological psychology,
grounded theory, discourse analysis, narrative research, and intuitive inquiry. New York:
Guildford Press.
Available as an e-book via the Library catalogue: http://prism.talis.com/derby-ac/
Ethnography
What is it?
Ethnography is rooted in anthropology, which is the study of others from a detached point-of￾view. However, ethnography requires the researcher to be a part of the community or
situation they are researching. This may be time consuming for the researcher to achieve full
integration into a social scene to experience and document long-term changes in actions
and opinions.
Links
Youtube video about Ethnography by Manchester University, UK
http://youtu.be/PTyBowGKb0Q
Youtube video about Ethnography http://youtu.be/GixIqVINkVw