Product
MyLegacy is a web-based health risk assessment conducted by entering a user’s family history to determine health risks.  Successful products fulfill an existing demand or create demand where consumers did not know one existed.
Place
It is recommended for consumers to interact with MyLegacy only in the digital plane. Since the primary attribute of the product is as a web-based service, it’s important for consumers to be computer-savvy. Additionally, it would be ineffective for consumers to encounter the product outside of their online life, as the product can benefit from momentum. If it is easy for a consumer to encounter the product, acquire it quickly, and begin using the product immediately, sales may grow faster. 
Each time a consumer is introduced to the product through an advertisement, there should be links to a purchase page to capitalize on their interest. Advertisements should appear on banner ads and Google search ads, where links to product pages can be clicked instantly and the product purchased immediately.  When visiting the website for MyLegacy, the landing page should have an easy-to-see Purchase Now button to allow for ease of purchase.