It is assumed that new strategies have to be implemented for the small- scale business, in order to increase the profitability, especially due to the current changes in the market. This study is important as there is a lack of recent research studies.
The research questions underpinning the studies in the subject area are;
What is the importance of supplier- retail owner relationship in a small-scale business?
How much impact does customer satisfaction have in the profitability of a small- scale business?
Does the position of small- scale business on the market affect its success?
Considering that the business runs in a profit, what can be done further to sustain it?
Will this help the business to sustain a competitive advantage?
How will the researcher conduct the research?
It is important to re- frame these questions into proper objectives.
Objectives:
Studying a particular small- scale business as a case study to determine the reasons for profitability.
Understanding the need for a better supplier and customer relations
Conducting an interview involving customers, the business owner, suppliers
Analysing the weekly finances of the business.