Tasks

Write a marketing media plan and digital marketing plan for your brand.

You must choose one of the following Irish brands and devise a marketing plan for the launch of a new product/service onto the Irish market.

Choose from ONE of the following Irish brands;

• Cut and Sew Barbers
• Therapie Clinic
• Green Angel Skincare
• Fulfil Nutrition Bars
• Keoghs Crisps
• Showergem
• All Together Now Festival
• Boojum Restaurants

Included in this plan should be;

Situational Analysis

• Conduct research into a suitable product/service
  • Support your response with suitable secondary research and a basic literature/trade review of its industry
• Identify and review two direct competitors showing an understanding of each organisation’s strengths and weaknesses
• Examine the external environment and its potential impact on the brand/organisation

Marketing Plan

• Present your new product/service in terms of the 4 P’s
  • Product – clearly state what the new product will be and who is its target audience
  • Pricing – Briefly outline a suitable pricing strategy and justify it
  • Place (Distribution) – Briefly outline your plan to get the product into the marketplace
  • Promotion – Create 2 adverts to communicate to customers
  1. One advert for traditional media
  2. One advert for social media/
  3. Using www.Canva.com or similar

Digital Marketing Plan

• You must complete the Google Certified Online course in Fundamentals in Digital Marketing
• This is completed in your own time (up to 40 hours – average 20 hours)
• You sit an online exam when you have completed the modules (at a time of your choosing)
  1. It takes an average of three attempts to pass
  2. If you sit the exam and fail, you must wait approx. 12 hours to resit
  3. Give yourself adequate time to complete and sit an exam
• Attach a screenshot of your completed exam to your report