Have any queries? send us an email
You are required to critically review an international expansion and marketing strategy for a company of your choice. This should be a global or international company operating in multiple countries. You are required to review your chosen company’s international strategy from an external perspective. Please note that you are not required to conduct primary research.
You are required to use two markets that your chosen company operates in and compare and contrast their strategy in each market on the criteria below.
Please include the following in your review: