Assignment Brief – Project Based Assessment

You are required to develop a strategic management plan for an organization of your choice. This may be a company that you are familiar with from your home country.

As companies move forward in the twenty-first century, gaining and sustaining a competitive edge will be necessary to have a significant impact on market share. Employing strategic management analysis provides forward-thinking perspectives to drive business onward as the world marketplace continues to evolve.

This assignment requires you to apply strategic analysis models and the application of your personal judgment to your nominated organization and present your findings.

Some of the most common strategic management analysis tools are Porter’s Five Forces, SWOT, Ansoff’s Matrix, Porter’s generic strategies, value chain analysis, VRIO framework, etc.  The application of one tool over another relies heavily on the goals of the tool and the objectives of the organization.